Beyoncé has recently bid adieu to her iconic platinum blonde locks in favor of a fresh new hue. The 42-year-old songstress debuted her stunning honey-colored hair at the launch event of her haircare line, Cécred, held at Revery in Los Angeles. The deeper blonde tones beautifully complemented her skin tone, cascading down in waves from a stylish half-up hairdo that highlighted every strand.
Not only did Beyoncé’s hair steal the show, but her outfit was equally impressive. She donned head-to-toe Prabal Gurung, showcasing a white silk cotton plisse sculpted sari bodysuit paired with a kurta blouse and dhoti pants from the designer’s spring-summer 2024 collection. Gurung expressed his joy in seeing Queen B clad in his creations, praising her ability to effortlessly navigate different styles and cultures.
To complete her look, Beyoncé adorned herself with dazzling De Beers jewelry, including the brand’s Metamorphosis ‘Prelude’ Necklace, Light Fall Diamond Earrings, and Cipher Diamond Ring. The singer’s mother, Tina Knowles, also made a stylish appearance at the event, donning an all-white ensemble in support of her daughter, who happens to be the vice chairwoman of Cécred.
Tina Knowles played a significant role in inspiring Beyoncé’s venture into the haircare industry. As the owner of the Headliners salon in Houston, Texas, Tina introduced her daughter to the world of hair care at a young age. Beyoncé reminisced about her early days working in her mother’s salon, emphasizing the impact of nurturing and celebrating hair on one’s soul. The singer expressed her desire to continue her mother’s legacy by launching her own haircare brand.
Cécred is an eight-piece haircare collection curated by Beyoncé, aimed at promoting healthy hair maintenance. The line includes a Clarifying Shampoo & Scalp Scrub, Hydrating Shampoo, Moisturizing Deep Conditioner, and Reconstructing Treatment Mask. Additionally, there is a Moisture-Sealing Lotion, Nourishing Hair Oil, Fermented Rice & Rose Protein Ritual, and Ritual Shaking Vessel for mixing the rice and rose protein powder.
In an interview with Essence magazine, Beyoncé shared insights into her haircare regime and the philosophy behind Cécred. For the singer, moisture is key, as she emphasizes adding oil to her scalp and protecting her hair at night to maintain optimal moisture levels. Beyoncé’s childhood rituals of caring for her hair have influenced her techniques, focusing on avoiding friction, preventing hair reverting, and minimizing heat damage.
Beyoncé’s transformation from platinum blonde to honey-colored locks symbolizes a new chapter in her journey, both personally and professionally. Through the launch of Cécred, the singer continues to inspire her fans by sharing her passion for haircare and empowerment. As Beyoncé embarks on this new venture, one thing is certain – her dedication to excellence and innovation will shine through in every aspect of her brand.