The recent collaboration between Kendall Jenner and Tory Burch has caused quite a stir in the fashion and beauty world. The Instagram Reel released earlier this week featuring Jenner as the new face of Burch’s fragrance, Sublime, has captured the attention of many. The campaign video showcased Jenner in a variety of stunning looks, including a nude lingerie set beneath a gold net dress and a striking red bikini set.
ELLE.com beauty writer Carol Lee described Sublime’s scent profile as “fresh and inviting yet subtly sexy,” with notes of mandarin, vetiver, and florals like rose and osmanthus flower. Jenner herself reiterated this sentiment in an interview with ELLE.com, emphasizing that confidence, to her, means being true to oneself and embracing one’s quirks and uniqueness.
The Sublime campaign featuring Jenner was beautifully captured by renowned photographers Mert Alas and Marcus Piggott. The campaign also features original music by Bakar, who recorded a cover of Edwyn Collins’ “A Girl Like You.” The combination of stunning visuals and captivating music truly brings the essence of Sublime to life.
Designer Tory Burch explained why she selected Kendall Jenner as the face of the Sublime campaign, citing Jenner’s “quiet power” and fearless attitude. Burch admires Jenner’s entrepreneurial spirit, strong family values, and exceptional work ethic. Burch herself is a fan of Sublime and shared that choosing a fragrance is a personal ritual for her, often selecting one at the last minute as she heads out the door.
The collaboration between Kendall Jenner and Tory Burch for the Sublime campaign is a testament to the power of confidence, individuality, and self-expression. Through a blend of striking visuals, captivating scents, and meaningful messages, the campaign succeeds in capturing the essence of Sublime. Jenner’s unique charm and Burch’s timeless elegance come together harmoniously to create a campaign that is both modern and timeless.