As the countdown to the 2024 Olympics in Paris begins, the focus is not only on the athletic competition but also on the stylish uniforms that the athletes will be wearing. Team USA has received mixed reviews for their track and field unitards designed by Nike, with some critics calling them “impractical.” However, the rest of the team’s uniforms exude red, white, and blue chic. The Team USA golf ‘fits, designed by J.Lindeberg, feature preppy chic pleats, sleek cutout long sleeves, and vibrant red polos. The CEO of J.Lindeberg, Hans-Christian Meyer, expressed his excitement at having the opportunity to dress the talented athletes of the USA men’s and women’s golf teams in Paris and Los Angeles.
Team Australia: Formal and Elegant
Team Australia’s official Paris 2024 Olympic formal uniform has been revealed, showcasing structured teal blazers, pleated yellow and white skirts, crisp white sneakers, side bags, and linen shorts. In a nod to tradition, the blazers will feature the Australian Olympians’ Oath embroidered inside the breast pocket, along with the names of all 301 Australian Olympic champions. Indigenous artwork titled ‘Walking Together’ and ‘Ngalmun Danalaig’ adorns the scarf and pocket square, adding a touch of cultural significance to the uniforms.
Canadian-owned athleisure giant Lululemon has taken on the task of designing this year’s Olympic uniforms for Team Canada. The custom Lululemon pieces include red and white jacquard bomber jackets, matching short and shirt sets, and vibrant red crop tops. The design process involved feedback sessions and product testing with Canadian Olympic and Paralympic athletes, ensuring that the uniforms meet the physical and mental requirements of the athletes during competition.
France has solidified its reputation as the fashion capital by collaborating with Le Coq Sportif to create stylish uniforms for their 800 athletes. The collection features leather bomber jackets, sleek white suits, ombre tracksuits in red, blue, and white, and high-performance active wear for competing. For the opening ceremony, LVMH and Berluti have collaborated to design navy blazer vests, silk slip skirts, and leather loafers. Stylist Carine Roitfeld and Berluti worked closely with athletes and sports committees to ensure that the uniforms reflect the essence of French elegance.
The uniforms of the 2024 Olympics in Paris are a harmonious blend of style and functionality. Each country’s design reflects its unique culture and fashion sensibilities, while also meeting the practical needs of the athletes. As we eagerly await the opening ceremony in July, we can look forward to seeing these stylish uniforms in action on the world stage.