Pamela Anderson has recently made headlines for her makeup-free looks, showcasing a more natural and authentic side of herself. However, she is now making a glamorous comeback by flaunting her iconic ’90s makeup in a new campaign for Smashbox. The former “Baywatch” star, now 56 years old, is radiating glamour in the ads for the brand’s Original Photo Finish Primer, sporting thin brows, teased hair, and heavily lined eyes reminiscent of her TV heyday. Anderson’s bronzed cheeks and peachy lips complement her shimmery silver chainmail halter as she grins widely in the photos.
In an interview with Harper’s Bazaar, Anderson expressed her amusement at being approached for her first beauty campaign “after all these years.” She humorously commented that it would have been more helpful if they had hired her back in the day when she was struggling to pay her rent. Despite her recent makeup-free appearances at prestigious events like Paris Fashion Week, Anderson emphasized the importance of making choices that resonate with her, even if they may not align with everyone else’s expectations.
When Smashbox reached out to Anderson, she welcomed the opportunity with open arms. Reflecting on her past experiences, she revealed that the beauty industry did not notice her in the ’90s. However, with the resurgence of ’90s trends, Anderson is grateful for the chance to participate in a beauty campaign now. She acknowledged that while she appreciates the simplicity of going bare-faced, she also finds joy in the creativity and self-expression that makeup allows. Anderson admitted to feeling uncertain about her desired look but remains open to experimentation.
Despite her recent foray into the makeup industry by acquiring the cruelty-free brand Sonsie, Anderson clarified that she does not claim to be a natural beauty expert. Instead, she views her makeup-free journey as a form of exploration and self-discovery. Regarding her decision to skip the glam squad at Paris Fashion Week, Anderson explained that she preferred to immerse herself in the city’s culture and architecture rather than spending hours in a makeup chair. Her choice reflects a sense of independence and a desire to prioritize experiences over appearance.
Pamela Anderson’s evolving approach to makeup exemplifies a balance between embracing nostalgia and embracing change. While she is known for her bold ’90s style, she also values authenticity and simplicity in her modern-day appearances. By participating in beauty campaigns and experimenting with makeup-free looks, Anderson demonstrates a willingness to evolve and adapt to new trends while staying true to herself. Ultimately, her journey serves as a reminder that beauty is not confined to a specific style but is an ever-changing form of self-expression.