Sabrina Carpenter faced a wave of criticism and controversy following her decision to participate in Kim Kardashian’s Skims campaign in April 2024. Many were quick to point out the long-standing feud between Taylor Swift, Carpenter’s close friend, and Kardashian. Despite this, Carpenter defended her choice and insisted that she did not seek permission from Swift before accepting the job.
In an interview with Variety, Carpenter praised Swift, referring to her as a “rock star” and commending her for handling all situations with grace. She emphasized that her friendship with Swift is strong and that they communicate regularly like any best friends would. Carpenter also highlighted her admiration for the Skims brand and expressed excitement at being chosen as the face of the campaign.
The feud between Swift and Kardashian dates back to 2016, with tensions escalating after Kardashian released an edited phone call between Swift and Kanye West, leading to Swift being labelled a “snake.” Despite speculation that Swift’s song “thanK you aIMee” from her album “Tortured Poets Department” was directed at Kardashian, Carpenter maintained that her involvement with Skims did not create any discord between her and Swift. She stressed the importance of communication and support in their friendship.
While Carpenter openly addressed the controversy and defended her choices, Swift has chosen to remain silent on the matter. Other celebrity friends of Kardashian, such as Brittany Mahomes and Lana Del Rey, have also collaborated with the Skims founder for various modeling projects in recent years. Despite the public scrutiny, Carpenter stands by her friendship with Swift and continues to show her support for her.
Sabrina Carpenter’s decision to participate in the Skims campaign was met with mixed reactions and raised questions about loyalty and friendship. While some criticized her for aligning herself with Kardashian, Carpenter’s unwavering support for Swift and her transparent communication about the situation shed light on the complexities of navigating personal relationships in the public eye. Ultimately, the controversy surrounding the campaign serves as a reminder of the challenges that come with balancing personal convictions, professional opportunities, and maintaining strong friendships in the spotlight.