Meghan Markle surprised her fans with the announcement of her new lifestyle brand, American Riviera Orchard. The Duchess of Sussex took to Instagram to share the news, attracting a total following of 315,000 followers. Among her new followers are big names such as Kris Jenner, Abigail Spencer, Elle Macpherson, Mindy Kaling, and Misha Nonoo. Notably, Mandana Dayani, the former president of Archewell, expressed her excitement for Meghan’s new venture, adding to the wave of celebrity support for the brand.
Additionally, close friends of Meghan, including Kelly McKee Zajfen and Heather Dorak, showed their support by following the brand. These friends have been spotted enjoying family ski trips with Meghan and her family, further solidifying their connection and support for her new endeavor.
In anticipation of the brand’s launch, Meghan shared a teaser trailer that showcased a vintage theme. The video captured the Duchess cooking in a charming stone kitchen and arranging flowers. Meghan was seen wearing a black floor-length dress as she exuded elegance in the stylized clip. Set to the tune of Nancy Wilson’s “I Wish You Love,” the teaser provided a glimpse into the aesthetic and vibe of the brand.
The brand’s logo, displayed in gold calligraphy across nine posts, further hinted at the sophistication and elegance that American Riviera Orchard aims to embody. Based in Montecito, where Meghan and Harry have established their new home, the brand’s location reflects their journey and experience since stepping back from their royal duties in the UK.
While specific details about the brand’s offerings are yet to be confirmed, a trademark application filed in February hinted at downloadable and printed recipe books, tableware, textiles, jams, and marmalades. This diverse range of products suggests that American Riviera Orchard will cater to different aspects of lifestyle and home.
Notably, this is not Meghan’s first foray into creating a lifestyle brand. Before her royal marriage, she successfully ran a blog called The Tig, which fostered a casual and authentic conversation with her audience. Covering topics ranging from fashion and beauty to personal anecdotes and inspirations, The Tig provided a glimpse into Meghan’s life beyond the spotlight. The blog was discontinued in 2017, but its spirit lives on in Meghan’s newest venture.
Meghan Markle’s American Riviera Orchard brand has garnered widespread support from celebrities and friends alike. With an intriguing teaser trailer, a sophisticated aesthetic, and a history of engaging with audiences through The Tig, Meghan’s latest venture holds promise for a unique and enriching lifestyle experience for its followers.