Fans of the famous Kardashian-Jenner family were quick to criticize Kris Jenner for apparently using a heavy filter in a recent Instagram video promoting her daughter Kim Kardashian’s new makeup line, Skkn by Kim. In the video, Jenner, along with her makeup artist Nikki, showcased the different products used to achieve Jenner’s flawless smokey eye look. However, fans were skeptical of the accuracy of the makeup portrayal due to the excessive filtering.
Numerous fans commented on the video, expressing their disappointment with the heavy use of filters. One fan compared the filters to Marlboro Lights, implying that the video was heavily manipulated. Another fan directly questioned the presence of the filter, indicating that Jenner was not providing an authentic representation of the makeup products. Yet another fan joined in, criticizing the use of filters and describing it as a disservice to the makeup itself. The comments made it clear that many followers wanted to see the makeup without any filters applied.
This incident is not the first time Kris Jenner and her makeup artists have faced backlash for promoting heavily filtered content. In a previous incident, fans expressed disappointment when the reality TV star appeared to have no wrinkles or pores in all of her photos. A professional makeup artist even went as far as to shame the team, suggesting that there should be no need for excessive filtering if the makeup is truly impressive. The comments expressed a desire for the Kardashian-Jenner family to move away from unrealistic expectations and embrace a more authentic approach to beauty.
Despite the potential marketing fail caused by the filtered video, Kim Kardashian’s new makeup line seemed to be a success. Kardashian took to social media to announce that several products had sold out just hours after the launch. This suggests that the strong brand reputation of the Kardashian-Jenner family and the anticipation surrounding the release compensated for the controversy surrounding the filtered video.
Kim Kardashian’s Skkn by Kim makeup line marked a transition from her previous beauty brand, KKW Beauty. Kardashian explained that she decided to merge all of her brands, including KKW Beauty, KKW Fragrance, and potentially KKW Skin, to simplify the consumer experience. By consolidating her products onto one platform, Kardashian aims to eliminate the need for customers to navigate separate websites, bear different shipping costs, and follow multiple social media accounts. The decision reflects her practical approach to improving the overall customer experience.
Though no longer carrying the title of KKW Beauty, the new Skkn by Kim products are an evolution of Kim Kardashian’s original brand. Kardashian emphasized that the quality of the products has been enhanced, as has the packaging. She also claimed to have taken into account the feedback and desires of her consumers. This dedication to improvement and responsiveness to customer input is evident in the release of the new line.
Kris Jenner faced criticism from fans over a filtered makeup video promoting her daughter’s new line. The incident shed light on the family’s history of heavily filtered content and sparked a call for authenticity. However, despite the controversy, Kim Kardashian’s new makeup line experienced a successful launch, demonstrating the power of the Kardashian-Jenner brand. Kardashian’s decision to consolidate her brands reflects a desire to streamline the consumer experience, while also incorporating consumer feedback and improving product quality.