Rosie Huntington-Whiteley recently shared her excitement regarding her long-standing partnership with Alo Yoga during the opening of the brand’s flagship store in London. The former Victoria’s Secret model expressed her pride in being associated with the brand for almost a decade and highlighted the significance of the Regent Street launch in her home country.
The new 10,000-square-foot Alo store on Regent Street marks a significant expansion of the brand’s European presence. Co-founder and co-CEO, Danny Harris, emphasized that the store is not just a retail space but a community hub where visitors can immerse themselves in the mindful lifestyle that Alo represents. The brand aims to promote mind-body wellness and foster connections through its unique blend of fashion and performance.
Aside from Rosie Huntington-Whiteley, Alo Yoga has garnered a dedicated following of celebrities and influencers globally. The brand’s ambassadors include big names like Kendall and Kylie Jenner, Kris Jenner, Hailey Bieber, Taylor Swift, Alessandra Ambrosio, Bella Hadid, Sofia Richie, and Kaia Gerber. Their presence on social media has helped to cultivate a strong community around the brand.
To celebrate the opening of its flagship store, Alo Yoga is planning a month-long series of special events and community classes in London. The brand aims to engage with the vibrant local community and provide a platform for individuals to experience its unique offerings firsthand. Additionally, there are plans for more launches in London later in the year.
Rosie Huntington-Whiteley’s partnership with Alo Yoga reflects a shared commitment to promoting a mindful lifestyle and fostering connections within the community. The brand’s expansion into London with its new flagship store signifies a step towards engaging with a broader audience and solidifying its presence in the fashion and wellness industry. As Alo Yoga continues to collaborate with influential figures and host engaging events, its position as a sought-after brand is set to grow even further.