The fashion world has seen its fair share of models transitioning to design, but Jasmine Tookes’ foray into swimwear stands out with an infectious blend of elegance and practicality. Having set the runway ablaze for over a decade with Victoria’s Secret, Tookes has already proven her prowess as a style icon. Now, this supermodel is adding an exciting new chapter to her portfolio by collaborating with Montce to create a swimwear line that reflects her adventurous spirit and Italian inspirations.
A Design Rich in Inspiration
Tookes’ design philosophy reveals her deep appreciation for luxury infused with everyday wearability. “I really wanted this collection to feel luxurious but wearable,” she shares, hinting at her desire to create pieces that women can flaunt not just at the beach but beyond. Drawing from the natural textures and soft, neutral palettes she encountered during her travels, Tookes has crafted a collection that balances style with comfort. It’s evident that her goal isn’t merely to sell swimwear but to empower women to embrace their beauty confidently.
The Collection’s Diversity
With over 100 styles to choose from, the collection offers an impressive range that caters to diverse body types and personal tastes. Featuring six distinct colorways—including classic black and bold neon red, alongside floral patterns and paisley designs—there’s something for everyone. Notably, the sizing accommodates XS-XL, with certain items extending to curve sizes, emphasizing inclusivity. In a fashion landscape increasingly aware of body diversity, this consideration is a significant step toward empowering all women.
The Importance of Fit
Tookes is candid about what she seeks when shopping for swimwear: a flattering fit that elevates comfort without compromising style. She highlights the importance of swimwear providing support while maintaining chic aesthetics; these are evidently non-negotiable aspects for her. Her dedication to fit is palpable, and this focus resonates with many women who often struggle to find swimsuits that offer both style and comfort. The model’s insistence on this detail underlines a growing demand for functionality in the fashion industry, particularly in categories traditionally known for sacrifice over service.
Beauty from Within
Beyond the fabric and design, Tookes extends her definition of beauty into the realm of mental wellness. Not just relying on physical appearance, she emphasizes self-care practices that cultivate inner strength. From staying active to embracing gratitude, her holistic approach connects physical fitness to a positive self-image. This profound understanding reflects a shift in how many began to view fashion—no longer just about clothing, but an extension of one’s identity and vitality.
Jasmine Tookes’ swimwear collection is not just about aesthetic appeal; it’s a reminder that feeling good in your skin is a multifaceted journey involving personal well-being and conscious choices. As summer approaches, her pieces signal a rejuvenated way to celebrate femininity, embodying both confidence and elegance through fashion.