Bobbi Brown, a well-known makeup artist, has made waves in the beauty industry with the launch of her new brand, Jones Road Beauty, in 2020. The brand has gained immense popularity, with products like ‘What the Foundation’ even going viral on TikTok. Brown describes Jones Road as a collection of products that she always wanted for herself but couldn’t find elsewhere. The brand offers clean, high-grade formulas designed for all ages, skin types, and skin tones, reflecting Brown’s 40 years of experience as a makeup artist and product developer.
A New Definition of Beauty
Brown emphasizes that women today have a new definition of beauty. They embrace their imperfections, understanding that these flaws are what make them unique. Jones Road Beauty aims to create products that celebrate these imperfections and enhance natural beauty. Brown herself has transitioned to wearing less makeup, taking inspiration from her customers and their changing beauty preferences.
‘What The Foundation’ is a standout product from Jones Road Beauty that has garnered attention for its impeccable coverage. Brown recommends applying the foundation with fingers, starting with a small amount and adding more as needed. The foundation is designed to keep unique features like freckles visible while providing coverage for redness and blemishes, creating an even skin tone. The product allows users to cover only what they want without masking their natural beauty.
Bobbi Brown reveals that she always carries ‘Miracle Balm’ and ‘The Mascara’ with her, highlighting the versatility of these products. The ‘Miracle Balm’ serves multiple purposes, acting as a tint, blush, highlighter, lip tint, or extra moisture for a glowing look. Brown uses it on-the-go to refresh her complexion and add a natural flush to her cheeks. ‘The Mascara’ features a clean jet black formula that lifts, separates, and volumizes lashes with just one swipe, making the eyes stand out.
Known for her advocacy of the ‘no makeup’ makeup look, Brown believes that this approach enhances one’s natural features and is flattering on all skin tones. She recommends using a few quality products to achieve a fresh and healthy appearance. Starting with complexion products to even out the skin tone, Brown suggests using mascara and pencil to make the eyes pop. The goal is to look like the best version of oneself without appearing overly made up.