Christian Cowan, a London-bred, New York-based designer, has been making waves in the fashion industry with his vibrant, sequined, and feathered creations. One of his most iconic pieces is the signature silver dress adorned with rows of gleaming star-shaped paillettes. The inspiration behind this design stems from Cowan’s love of astronomy, instilled in him by his father during his younger years. The idea of a black void with shimmering lights sparking imagination and endless possibilities translated into this dazzling creation that has captured the attention of celebrities like Lady Gaga, Lil Nas X, and Cardi B.
Cowan’s starry style has become a favorite among Hollywood stars for various reasons. According to Cowan, the dress is not only visually stunning but also fun to wear. The movement of the paillettes creates a shimmering effect that reflects light in all directions, adding dimensions to the dress. It’s not just a garment; it’s an experience. Cowan emphasizes the joy of dancing and enjoying oneself in his designs, making them perfect for extravagant parties and events.
The first starry design made its debut during Cowan’s runway show at New York Fashion Week in 2017, with Paris Hilton as the ultimate party girl model. Hilton, known for her glamorous presence, adorned a celestial pink two-piece set and closed the show in a sparkling gown covered in the signature silver discs. Cowan’s goal was to subvert classic elements and turn sequins into a staple of his brand. The gradual expansion of the paillettes symbolizes growth and evolution within his designs, pushing boundaries and redefining glamour.
Cowan’s creativity knows no bounds, as he incorporates high-tech elements into his creations. In his fall 2024 collection, he introduced a growing star dress featuring Adobe Primrose technology. The dress includes laser-cut polymer dispersed liquid crystal “petals” that can change color and display animated patterns with the push of a button. This innovative twist adds a new dimension to his already mesmerizing designs, showcasing a blend of fashion and technology that is truly impressive.
With a roster of celebrity fans, including Lady Gaga and Doja Cat, Cowan’s designs continue to captivate the fashion world. His wish list includes iconic figures like Dolly Parton and the unconventional Tilda Swinton, demonstrating the versatility and appeal of his creations. Cowan’s ability to transcend boundaries and merge artistry with technology sets him apart as a trailblazer in the fashion industry, constantly pushing the envelope and redefining what it means to be at the forefront of style and innovation.