One month after Meghan Markle debuted the Instagram and website for her new brand, American Riviera Orchard, the public got a glimpse of the brand’s small-batch strawberry jam. Despite this, there still remains an air of mystery surrounding the company and its background. Meghan has yet to disclose the origin story of the brand, but it is known that the term “American Riviera” is often used to describe the Santa Barbara area where she resides with her husband, Prince Harry, and their children. The couple’s residence in Montecito, a city known for its lush landscapes, is incorporated into the logo of American Riviera Orchard.
The name American Riviera has strong ties to the region in which Meghan lives. Santa Barbara has long been affectionately referred to as “The American Riviera” due to its mild climate, picturesque landscapes, and vibrant food and wine scene. This naming choice reflects Meghan’s deep connection to the area and her desire to capture the essence of the region in her brand.
According to a source cited by People, Meghan is thrilled with the name American Riviera Orchard, finding it to be a perfect fit that authentically represents her. She eagerly anticipates the launch of the brand’s website, indicating her enthusiasm for this new venture. The brand’s Instagram account and website went live on March 14, offering a sneak peek into the brand’s aesthetic through an Instagram Story and the unveiling of the logo. While a waitlist sign-up was available on the site, details about the full lineup are still under wraps.
TMZ reported that Meghan filed trademark applications for the brand in various categories, including cookbooks, kitchenware, coffee and tea sets, spreads, and more. The brand is poised to reflect Meghan’s passions for family, cooking, entertaining, and home decor, showcasing her personal style and interests. This venture is a long-awaited project for Meghan, who is eager to share her favorite things with the world.
While the official launch date of American Riviera Orchard remains unknown, People hinted at a spring debut. Photos shared by Meghan’s friends Tracy Robbins and Delfina Blaquier provided a first look at the brand’s small-batch strawberry jam and packaging. These individuals, both well-connected and accomplished in their own right, offer a glimpse into the brand’s potential reach and impact.
Deadline reported that Meghan is set to host a lifestyle show on Netflix, focusing on cooking, gardening, entertaining, and friendship. Although the show is still in early production, it offers a hint at Meghan’s future endeavors beyond American Riviera Orchard. As the brand’s launch date approaches, Meghan is likely to unveil more details about her latest project, further fueling the excitement and curiosity surrounding her new venture.