Billie Eilish sent her fans into a frenzy when she added all of her Instagram followers to her Close Friends Story, sharing enigmatic close-up photos that hinted at something big on the horizon. Just a few days later, Eilish officially announced the release of her third studio album, “Hit Me Hard and Soft,” set to debut in the upcoming spring. The highly-anticipated album is a collaborative effort with her brother and music partner, Finneas.
Eilish gave her followers a glimpse of what was to come on April 8th, starting the day by posting an intriguing Instagram Reel showing her sinking underwater, only to be pulled up by a mysterious hand. This was followed by the official revelation of her album cover, featuring an image of her falling through an open door underwater. In the caption, she excitedly announced the release date of May 17th for “HIT ME HARD AND SOFT,” expressing her nervousness and excitement at sharing her latest work with her fans. The album will comprise 10 tracks, although specific song titles have yet to be unveiled.
In a bold move, Eilish confirmed that she would not be releasing any singles from “Hit Me Hard and Soft,” opting instead to present all the songs at once. This decision was met with enthusiasm from her fans, who appreciated the artist’s desire to offer a complete listening experience from start to finish. Eilish expressed her pride in the album, emphasizing her eagerness for her audience to immerse themselves in the music she had created with Finneas.
In a quote from her Power of Women interview, Eilish hinted at the unique nature of “Hit Me Hard and Soft,” describing it as different from her previous work in a refreshing way. She expressed that the album felt like a significant change, embodying a sense of newness and growth in her musical journey. Fans can expect a departure from the familiar as Eilish explores uncharted territory with her upcoming release.
Overall, Billie Eilish’s announcement of “Hit Me Hard and Soft” has sparked excitement and anticipation among her fans, who eagerly await the opportunity to experience her latest artistic evolution. The decision to release the album in its entirety promises a cohesive and immersive listening experience, inviting audiences to delve into the world of Eilish’s music in its entirety.