Karen Ruimy, the founder of Kalmar, envisioned a brand that would encompass luxury, wellness, and spirituality. The products created by Kalmar are not just for one specific type of woman, but rather cater to a diverse range of individuals from different backgrounds and cultures. The brand focuses on the power of intuitive listening and emotional well-being. Karen’s vision for Kalmar has been realized through products like the I am Loved Body Cream and Love Sensual Senses Bath Oil, which provide a sense of warmth and comfort. Additionally, the House of Kalmar in central London offers massages and treatments in a serene environment, reflecting Karen’s holistic approach to self-care.
Nyakio Grieco, a Kenyan-American entrepreneur, is a pioneer in the beauty industry when it comes to championing inclusion. Her brand, Relevant: Your Skin Seen, offers formulations that cater to all skin types and tones, with the belief that “all people deserve to be seen.” The Melt It Off Balm Cleanser, with its gentle chamomile and nourishing green coffee seed oil, is a standout product that effectively cleanses and nourishes the skin. Nyakio’s dedication to creating products that celebrate diversity is evident in the thoughtfully designed packaging and quality of her skincare line.
Bobbi Brown, a renowned makeup artist, has always been an advocate for celebrating individuality and real beauty. Her brand, Jones Road Beauty, continues to embody this ethos by offering clean makeup and skincare products that enhance natural beauty. The Lip and Cheek Stick in Bright Pink is a fan-favorite product that adds a pop of color while nourishing the skin. Bobbi’s inclusive approach to beauty, as showcased in her Teenage Beauty book, has resonated with women for over two decades, making her a trailblazer in the industry.
Violette, a French makeup artist, brings her artistic background to her eponymous beauty brand, creating products that are inspired by everyday moments of beauty and creativity. Her collection includes makeup, skincare, haircare, and fragrance, all crafted with a unique and thoughtful approach. The Bisou Balms, known for their velvety texture and subtle color, are a standout product that reflects Violette’s vision of a “kiss of color.” The brand exudes French chicness and luxury, inviting customers into a world of glamour and playfulness.
Founded in 2019 by Laney Crowell, Saie has quickly become a staple in the beauty industry for its clean, vegan, and sustainable products. The Glowy Super Gel, Slip Tint, Sun Melt, Hydrabeam, and Dew Blush are fan-favorite products that offer natural-looking results without compromising on quality. Saie’s commitment to environmental sustainability is evident in their products and recent initiative, The Every Body Campaign, which aims to support reproductive justice. The brand’s focus on creating inclusive and eco-friendly beauty products sets it apart in the industry.
The beauty industry is evolving with the rise of female-founded brands that prioritize inclusivity, sustainability, and authenticity. These fearless females are reshaping the beauty landscape by offering products that cater to the diverse needs and preferences of consumers. From luxury skincare to clean makeup, these brands are empowering individuals to embrace their unique beauty while promoting self-care and well-being. As we celebrate International Women’s Day, let us continue to support and uplift these visionary women who are making a difference in the beauty world.