In a recent ‘what’s in my makeup bag’ Instagram Reel, Frankie Bridge showcased her beauty essentials, including the Summer Fridays Lip Butter Balm in Sweet Mint. The 35-year-old style influencer raved about the lip balm, describing it as minty and tingly on the lips, giving a glossy finish. As I watched her video, I couldn’t help but be intrigued by her recommendation and decided to try it myself.
After incorporating the Summer Fridays Lip Butter Balm into my routine, I have to agree with Frankie’s assessment. The vegan lip balm not only provides hydration but also soothes parched lips, leaving them smooth and moisturized. I noticed a significant improvement in the texture of my lips, especially after exposure to harsh weather conditions. The versatility of the product, allowing it to be used as an overnight mask or layered with lipstick, makes it a must-have in any makeup bag.
Summer Fridays, co-founded by influencer Marianna Hewitt and Lauren Ireland in 2018, has quickly gained popularity as a top beauty brand. The cult-favorite Jet Lag Mask, loved by celebrities like Kim Kardashian and Jessica Alba, has solidified the brand’s reputation for high-quality skincare products. The recent release of the ‘Birthday Cake’ Butter Balm showcases the brand’s commitment to innovative and fun beauty solutions. As a fan of the Sweet Mint variant, I am eager to explore the tinted balms offered by Summer Fridays.
The allure of Summer Fridays extends beyond its product efficacy to its visually appealing packaging and strong social media presence. The brand’s Instagrammable aesthetic has garnered a dedicated following among teens and tweens, positioning it as a trendy and desirable beauty brand. The influence of influencers like Marianna Hewitt has propelled Summer Fridays to success, with its innovative formulations and chic branding setting it apart in the competitive beauty market.
Frankie Bridge’s recommendation of the Summer Fridays Lip Butter Balm has introduced me to a game-changing beauty essential. The hydrating and nourishing properties of the lip balm have transformed my lip care routine, providing much-needed moisture and smoothness. As I delve deeper into the world of Summer Fridays products, I am excited to explore the brand’s diverse offerings and discover new favorites. Thanks to Frankie’s insight, I have found a go-to lip balm that combines style, functionality, and sustainability.