Rihanna, the pop star and entrepreneur, has recently been announced as the new muse of J’adore, showcasing her through the lens of long-time friend Steven Klein. In a statement, Rihanna expressed that being the new face of J’adore is not just an honor but also a mission. She mentioned her long-standing love for the scent and her excitement to contribute to the brand through her creativity, roots, and femininity.
This appointment marks a significant moment in Rihanna’s collaboration with Dior. Over the years, she has established herself as a fashion icon and brand ambassador for the company. In the Secret Garden IV campaign in 2015, Rihanna made history as the first Black woman to represent Dior. In her latest photos for J’adore, Rihanna looks stunning in a custom Dior golden pearl necklace and a gold gown adorned with pale sequins, both designed by Maria Grazia Chiuri. Her flawless makeup in the campaign adds to her allure.
In various interviews, Rihanna has commended Dior for its timeless appeal and ability to reinvent itself while remaining true to its luxurious heritage. She mentioned that working with Dior felt natural due to the brand’s aesthetic aligning with her personal style, which combines high fashion with streetwear. As part of the campaign, Dior will be launching new sizes of L’Or de J’adore, under the direction of Francis Kurkdjian, Dior’s Perfume Creation Director.
Francis Kurkdjian shared his vision for the new sizes of L’Or de J’adore, emphasizing a shift towards the essence of gold in the fragrance. He aimed to enhance the floral signature by accentuating the purity and nuances of the flowers, creating a texture reminiscent of liquid gold. Véronique Courtois, CEO of Parfums at Christian Dior, expressed pride in welcoming Rihanna to the Dior family. She described Rihanna as embodying a unique, radiant fragrance that represents the powerful femininity synonymous with Dior.
By stepping into the role of the face of J’adore, Rihanna continues to make waves in the fashion and beauty industry. Her collaboration with Dior not only showcases her versatility as an artist but also highlights her influence as a trendsetter. As she brings her own touch of creativity and femininity to the brand, Rihanna solidifies her position as a powerhouse in the world of fashion and fragrance.